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LaLiga • Snapchat • Social media • Snap Inc.

 

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Are you ready to play some football? We're thrilled to announce a new global relationship with LaLiga, one of Europe's top football leagues, today. With weekly game highlights, historic archives, top goals, saves of the year, behind-the-scenes footage, Lenses, stickers, Bitmojis, and more, we're bringing the best of the game to millions of Snapchat fans!


Snapchatters will be able to watch the game's biggest moments via a special Discover Show dubbed LaLiga Show Time, as well as Stories and Spotlight content provided by the LaLiga Snap Star account.




"This partnership is a step forward for LaLiga's digitalization and reaching young audiences plan, as well as a reinforcement of our work on social media," stated Alfredo Bermejo, LaLiga's Digital Strategy Director. "Among the main European leagues, we have the most social media followers, with more than 164 million, a record high." We can also provide quality LaLiga material to younger fans thanks to the Snap ecosystem features."




"We are extremely happy to work with LaLiga, one of the world's most important sports leagues, and to be able to bring top football content to Snapchatters throughout the world," said Alejandro Arenas, Snap Inc.'s International Sports Partnerships. This is Snap's first partnership with a major European league, and it marks the start of a new way for football fans to engage with their sport, whether it's watching match highlights, playing with and sharing immersive football AR experiences, or dressing up their Bitmoji in their favourite team's gear."

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